chris dalrymple - blog
Monday, 13 July 2009
Chris can be located here, here and here.
Yes, well there's not much worse than a blog that ain't blogged, so I thought I'd point eager visitors in the direction of the other stuff. You know, the stuff I update more regularly than once every lunar cycle.Most often I can be found Twittering here.
Sometimes taking pictures and posting them here.
General contact details, mini CV etc at LinkedIn.
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Monday, 27 April 2009
PPC branding in action - Northumberland Tourism
I read this slightly cheeky article with interest recently - I'm a big fan of the Northumberland coast and it really is stunning - stunning enough, it seems for a Canadian tourist board to use it in their ad promoting Alberta:
So far, so interesting, but what's this got to do with PPC?
Well, it wasn't until a few minutes later while, inspired by the Telegraph article, I started searching for tourist attractions in Northumberland that I saw this ad for the search 'Bamburgh castle':
Funny, relevent and great branding with personality - something lots of brands could learn from.
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Sunday, 15 March 2009
6 Golden Rules for Corporate Twittering
woah... Orwellian. A mention of LoveFilm makes them follow me. So... errr... Joan Holloway/MadMen... Bat for Lashes... free money! God? [link]
@NikeshShukla Sorry - we're not trying to be big brother, we just want to let people know we're here. Happy to unfollow if you want us too. [link]As clear an illustration as is needed about the difficulties of corporate tweeting - @LoveFilm_UK have been spooking people slightly by auto-following anyone who mentions LoveFilm in a tweet.
So why are they autofollowing? Well it's the easiest way there is to get return followers, and it works - 1,100 followers for LoveFilm already. But it's clearly spooking people a little, or just plain annoying them when it's done badly or inacurately:
HA!!! I get it. Why are all the pet related companies following me? My name comes up in their when their brainless bots go-a-searching. [link]So what are the alternatives? Well, by sending @replies to those users who have positive or negative experiences it gives them the choice to follow and LoveFilm can then follow in return. Of course that's much more difficult to automate (I suspect that's the point) and you always have to have something new to say.
There are other pitfalls too - should corporate accounts have an individuals name? Or just a brand? Is re-tweeting RSS feeds from corporate sites acceptable? (probably not if that's all you're tweeting). So, what are the golden rules..?
- Reply, don't autofollow - You can then follow if they reply or follow you, and it reduces the 'Big Brother' factor.
- Clear profile - Make it clear the purpose of the account in the profile snippet. Is it exclusively about deals? Latest news? Are you twittering as a brand, like William Hill, or an individual like ASOS?
- Twittering as a person? Set guidelines - Put your personal contact details in your profile, and make it clear what you're blogging about - if I've signed up to follow Woolies, I don't care if you're having trouble at the supermarket. Draw a line between personal and professional and keep it. Think about separating them into seperate accounts.
- Customer Services - Using Twitter to sort customer service problems? Split out customer service tweets into a seperate account - that way you won't fill your main account with @replies and bad customer service experiences.
- Keep it 'on message' - Don't crack jokes in your corporate advertising? Don't do it in your twitter feed - it jars, dilutes the brand (and could get you in trouble). A Twitter is just another marketing channel.
- Twitter in teams - Essential if you're using Twitter for customer services, but also important if you don't want to become mysteriously silent after 5.30 in the eveing. Make sure everyone knows the approach you're taking - put together guidelines that everyone can understand (also avoids a RyanAir situation).
What are your golden rules for Corporate Twitter Accounts?
Labels: twitter
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present ideas
Chris Dalrymple is an online marketing manager in Leeds, Yorkshire, UK. Het thinks about lots of aspects of digital marketing, as well as general web-related geekery and posts them here and on Twitter. 