For the last couple of years, it's not been possible to use AdWords for sites which allow gambling online (unless you manage to avoid the attentions of Google's editorial team...).

However, it had been possible to advertise free play sites then soliciting email addresses to target later (i.e. littlewoodsbingoquiz.com).

According to a recent conversation with an AdWords rep, that's all about to change however:

I'd like to confirm that we are changing our policies regarding the advertising of gambling from 1st June 2007.

In the past we made exceptions for gambling when no real currency was involved. However these exceptions will no longer apply from June onwards.

Which pretty much means there's no way in to AdWords for gambling advertisers, unless you're prepared to play bait and switch every Friday night when the reps go home.

Gambling SEO just got a little tougher still.

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