Cdiscount.co.uk launched last week after a few delays and it has the potential to cause waves in UK online retail.

Owned by the French retail giant Groupe Casino, Cdiscount was initially promising massive discounts over the likes of Amazion and DSG group.

Looking at the site, the prices seem to be comparible to other retailers (although they are offering 15% cashback), however what does stand out is the interest free credit available on the site.

Items over £75 qualify for '3discount', the option to pay in 3 installments interest free, and without a credit check. Given no other big retailer is currently offering this, and it makes a Sony Viao available for just £133.33 a month I suspect this may be a clincher for customers once it becomes more well known, especially as it seems to avoid the need for a credit check.

One to watch...

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