chris dalrymple - blog

Saturday, 29 March 2008

This might be the geekiest thing I have ever seen.

"Each of Mozilla's conference rooms is named after a deprecated HTML tag". Brilliant.

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Wednesday, 26 March 2008

These noobs sure do browse funny.

Great blog post from Cabel.name about adverts in Japan using search suggestions instead of URLs to guide people to websites.

The main reason is seems is the difficulties of using the internet with both Japanese and Latin alphabets - searching in Google means not having to switch keyboards. It also makes life easier when so many Japanese use the web via mobile.

However there's still lessons for UK marketers - a surprisingly high number of people never input URLs into the address bar: they either search for the keyword in Google, or better still search for the full URL in Google.

In fact, more people search for 'hotmail' in Google than search for 'DVD'.

The only problem is, once you've decided to publish a 'search for...' how do you make sure you always stay top?..

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Chris Dalrymple is an online marketing manager in Leeds, Yorkshire, UK. This blog talks about lots of aspects of digital marketing, as well as general web-related geekery. chris[at]chrisdalrymple.com


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bookmarks posted by distinctlyaverage

Econsultancy: OPA launches new ad formats to help the display market
Killer Facebook Fan Pages: 5 Inspiring Case Studies
7 Reasons Why I Suck at Blogging, and What I?m Going to Do About It
BBC - Future Media Standards & Guidelines - Home Page
This could be useful
Ajax Whois 2.0 - fast domain name search and whois
Great for researching potential domain names quickly
For Procter & Gamble, the indirect approach increased sales | Blog | Econsult...
Social Media in practice and with actual ROI. No, really.
Take The Guesswork Out Of PPC Campaign Setup
Good, solid step-by-step guide to setting up your Google Adwords campaign.
How to Rank Well in Google Products Search & a Big List of Places to Get Reviews
How Google's Rankings Algorithm Has Changed Over Time
Nice summary - and showing the difficulties for newbie domains
What happened to GoCompare? ? Their Banning, Penalty & Re-inclusion into Google
Sheds some light on the issue.

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