Great blog post from Cabel.name about adverts in Japan using search suggestions instead of URLs to guide people to websites.

The main reason is seems is the difficulties of using the internet with both Japanese and Latin alphabets - searching in Google means not having to switch keyboards. It also makes life easier when so many Japanese use the web via mobile.

However there's still lessons for UK marketers - a surprisingly high number of people never input URLs into the address bar: they either search for the keyword in Google, or better still search for the full URL in Google.

In fact, more people search for 'hotmail' in Google than search for 'DVD'.

The only problem is, once you've decided to publish a 'search for...' how do you make sure you always stay top?..

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