Jason Bradbury, him of Gadget Show fame, recently did an experiment in viral marketing which is useful for anyone looking to try something similar.

Jason has the advantage that he is a 'Famous', but there are good tips in there for us mere marketing mortals.

The whole thing came about as part of a Gadget Show challenge to get as many hits to some viral content as possible, and whilst co-presenter Suzi Perry went down the 'taking your clothes off' route with a Tamba Internet doing most of the hard work for her, Jason decided to caterpillar in garish 80s getup around London. You can see the results below:

Rather handily, Jason's put together a few posts giving some useful hints as to how to be successful on YouTube: #1 #2 #3 #4 #5.

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